Bradford based health care specialists, Sovereign Health Care have stepped in to help Bradford City FC by funding the provision of additional medical equipment. As City director, Roger Owen explained, “We have moved our reserve team games to Eccleshill for the coming season and the Eccleshill staff have gone out of their way to help the transition by funding improvements to Plumpton Park.

However, league rules have dictated that we have more medical equipment available to players during matches at Eccleshill. We are delighted that our long term supporters, Sovereign Health Care have stepped in to help us purchase the necessary equipment. In addition to their pitch side advertising, they have now met the cost of this additional medical kit which we are delighted to make available to Eccleshill when we aren’t using it.

“We see this as an important strengthening of the community bond with Eccleshill and we hope our fans will continue to support us by attending reserve games at Eccleshill. The smaller ground lends itself to the reserve games where attendance is traditionally smaller than at first team matches. We’re sure our fans will raise the roof with the atmosphere!”

Caroline Cundey head of marketing and business growth at Sovereign Health Care said: “We are extremely proud to be able to offer our support to Bradford City and Eccleshill in their joint venture. Both clubs are an important part of Bradford and the local community, so linking the clubs in this way makes football more accessible to a wider audience. The medical equipment was vital to making the JV possible and we are pleased that we could offer our help.”

Owen added that the Club is delighted that more local firms are “starting to come on board, but we could do with more like Sovereign”.